icme: cheeky little delivery truck

By frazgo
October 12th, 2009 @ 7:15 PM Driving, ICME, environment

fnecheekytruckI love these cheeky little trucks tossing barbs at the competition.  But I think Fresh and Easy would get more mileage (no pun) on the fact that their little trucks run on an eco-friendly bio-diesel if that was more prominent than the barbs.  Pic by me with the trusty cell phone cam, it does get bigger with a click.

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  5. icme:long standing embarrassment

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4 Comments so far

  1. Dave Share (daveshare) on October 12th, 2009 @ 10:13 pm

    I’ve seen this campaign of theirs lately. Well played F&E


  2. Evan (unregistered) on October 13th, 2009 @ 6:51 am

    When I saw the post title Cheeky Little Delivery Truck, I thought it would be about the Puritan Bakery delivery trucks (”Best Buns In Town”)


  3. Spencer Cross (unregistered) on October 14th, 2009 @ 5:46 pm

    When I saw the post title I thought it would be about a cheeky little company, not a Walmart-esque retail juggernaut who’s managed to use clever branding to make everybody forget that they’re the third largest retailer on the planet. I’ll take homegrown Whole Foods or, even better, Trader Joe’s over a Fresh & Easy any day of the week. They may may not be cheaper, but then again they’re not using their giant global footprint to extort unreasonably low wholesale prices out of their suppliers either.


  4. David Markland (markland) on October 14th, 2009 @ 9:11 pm

    Spencer, they have the best deal on Peanut Butter Cap’n Crunch around. Does this change your opinion at all?



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