Comments on: Open casting call for visual artists in Los Angeles July 11th and 12th

By: marshallastor.com » Next Top Artist?

marshallastor.com » Next Top Artist? — Thu, 02 Jul 2009 13:57:02 +0000

[...] on the blog-o-street (NY Times & Metroblogging LA) is that Sarah Jessica Parker (insert question as to her art world relevance here) and Magical [...]

By: marshall

marshall — Thu, 02 Jul 2009 12:39:29 +0000

Chal – I’m not keen on the term "Gallerist", either. As a former gallery owner, I have always prefered the term "Gallery Owner". I was just trying to clarify.

By: Chal Pivik

Chal Pivik — Thu, 02 Jul 2009 08:19:06 +0000

@marshall: "Gallerist" was a ridiculous word used by pretentious idiots for a couple months in 2005. The correct term is "art dealerist." Or "exhibitionist."

@Bert: Recently, an acquaintance who is a furniture collector was approached similarly to host a reality show about collecting– no money, but "great exposure." He laughed at them and said "no thanks."

By: frazgo

frazgo — Thu, 02 Jul 2009 00:33:59 +0000

Marshall and Bert thanks for your insights and relaying your experience. I wonder how many artists desperately trying to break into the art world and cultivate a following will jump at it. Appears they are preying on a basic need, acceptance, which can be a powerful drug to cloud common sense

By: Bert Green

Bert Green — Wed, 01 Jul 2009 23:08:08 +0000

The producers of this show called me and tried (in a totally passive/aggressive way) to get me to shoot their auditions for free at my gallery. For free. They will make millions of dollars on this stupid show and they can’t afford to pay a reasonable fee for a location? Worse, they tried the oldest Hollywood trick in the book: "But the exposure will be great!" Riiiiiiight. The reason why it will suck is that they don’t know and don’t care about the art scene.

By: marshall

marshall — Wed, 01 Jul 2009 19:50:11 +0000

Gallerists are people who own or direct galleries.

Why this will suck – artists have incredibly varied working methods, needs and processes. There’s just no way that you can plug them into spaces like you can with chefs or fashion designers, who have work spaces, materials and methods that are much, much more homogeneous. You could do a pretty decent sequential competition amongst people with pretty similar working methods, though – sculptors, illustrators, painters, video artists, etc… but a broad mix of folks would strike me as inherently awkward.