It Caught My Eye: Business Façade Art
When I lived in Hollywood, I would drive by some newly-remodeled storefront completely puzzled. The façade would have beautiful window decorations, a sign in modern typeface with some faux-foreign name, but there was no way of knowing what was inside: imported furniture? haute cuisine? haute couture? avant garde hair design? All this high-class pretense was tiresome—a fact lost on these business who popped up and disappeared like fungus.
When I started working in South LA, I was struck by the opposite fact: business façades not merely screamed out “LORENA’S HAIR SALON” but also provided a nice picture of a woman with a dramatic haircut next to blowdryer and a pair of scissors. “BARGAIN MARKET” had convenient pictures of the goods available within (evidenced by the picture at right).
While I realize I could delve into a socio-economic thesis (literacy rates in South LA, lack of English fluency) comparing these two locations, I prefer to admire the pop-art. Remember! Warhol started his career in advertisement illustration.
Annotated pics after the jump, including one which should probably be reviewed by Fleshbot.
Sonora Iron works seems like a very friendly place.
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Mambo Auto Parts has a bright red background with these stylized line drawings of batteries and alternators. I have never seen any graffiti on this building.
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(YOU MUST CLICK TO EMBIGGEN Don’t miss this one!)
Finally, le pièce de résistance, this cabinet maker on Broadway and 66th street. While most cabinet-makers in the area are bland (showing no skin, but showing plenty of fine workmanship), this cabinet maker emphasizes the real reason we remodel: to get some action on the kitchen island when the kiddies are at school. If we were in the valley, this would make a fabulous day shoot.
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Years ago I did a bunch of photos of just such store paintings.
Alas, the many migrations of b.la have scrubbed the site clean of the evidence:
http://la.metblogs.com/2004/05/07/yo-corazon-tiendas/